- holding the attention : arousing interest
- having significant and demonstrable bearing on the matter at hand
- affording evidence tending to prove or disprove the matter at issue or under discussion
- having social relevance
- proportional, relative
And emotional connection (also a thought of Tom Graves in his blog) is one of the key aspects to stop thinking to be an Enterprise Architect, but start knowing to be one. Therefore my suggestion (and my daily action) is to invest into the interesting. And of course I do not invest into what others find interesting, but I consider to be boring. That would be even worse than sticking all the time to the agenda. But those topics I and others find interesting are worth to explore. Even though they are complete sidetracks they generate an enormous connection. That connection utilizes fairly often, because all of sudden, being connected to other people, the pure relevant facts are more easily exchanged. On top of that those sidetracks always carry quite often a relevant insight in themselves, just hidden between the lines. So my advice is: sidetrack, invest into the lengthy non relevant sidetrack, explore wherever the communication flows goes and you will find gems. Gems you will not find if you stick to the facts only.